To be
successful in today’s hyper-competitive landscape, retailers must insure
the right product is at the right place, at the right time. One of the
biggest constraints today’s consumer faces is time and with a plethora of
choices having the right product is essential for success. A vital
component to a strong retail brand is the confidence the consumer has when
he or she walks into the retailer’s store and is 100% certain they will
find the product they are looking for at the price the retailer
advertised. If the customer is unable to find the merchandise they
desired, not only is a sale lost, but the retailer’s brand has been
damaged. What
insures that the right product will be at the right place at the right
time? A well-executed merchandising plan and a steady flow of merchandise
from the vendors' docks to the retailer’s stores. Proper flow is an
integral component of the retailer’s merchandise plan. To a retailer, a
steady flow usually results in -
Carton issues All of
these supply chain profit leaks can have a profound affect on retailer
profitability. In their 2005 Study, professors Kevin Hendricks of The
Richard Ivey school of Business and Vinod Singhal of the Georgia Institute
of Technology conclude there is a direct correlation between supply chain
disruptions and profitability. Their report titled “The effect of Supply
Chain Disruptions on Long-Term Shareholder Value, Profitability and Share
Price Volatility" concluded that “…disruption experiencing firms report 33
to 40% lower stock returns relative to their
competition". Retailers have long sought a
competitive advantage by minimizing unavoidable costs. Transportation
Management Solutions, Demand & Inventory Planning Systems,
Merchandising Systems and Labor Management Systems are just a few of the
commercially available applications retailers have sought to minimize
their unavoidable costs. These applications are numerous and have served
the retailer well in their quest for profitability. But little attention
was paid to the avoidable costs, or those due to vendor or supplier
related performance issues. As stated earlier, most retailers
traditionally accepted those avoidable expenses as a cost of doing
business. But as competition increased and
margins decreased, the rules of the game changed. Led primarily by
Wal-Mart, leading retailers now consider all supply chain costs, both
avoidable and unavoidable to be fair game. The strategy for unavoidable
costs remains the same, optimize. For avoidable costs, those than can be
eliminated by working with the vendor base the strategy has become,
“eliminate or recover avoidable costs”. The retailers first objective is
to eliminate the avoidable costs all together. Through properly
communicating their expectations and performance results in a clear and
consistent format to their vendor base, the retailer should be able to
eliminate a majority of avoidable costs. But if the vendor chooses to
ignore the terms of the purchase order or the routing guide, then the
retailer’s second objective is to recover the costs they have incurred.
Leading retailers reason that if they have done everything within their
power to promote the perfect order, then why should the avoidable cost
incurred be absorbed on the retailer’s income statement? Eliminating or
recovering avoidable costs has become a new powerful tactic in the
retailers quest for profitability. - Greater communication and
collaboration capabilities Leading retailers who have completed
vendor compliance optimization projects report immediate results.
Implementations usually take 90-120 days and Retailers see value the day
the solution goes live. Through aggressive cost elimination or recover,
the financial impact is immediate as well. Retailers report up to a 60%
increase in earnings per share 180 days after a best-in-class vendor
compliance process has been implemented. The end result is a more consistent,
predictable and ultimately profitable retail supply chain.
leverageasns.com supply chain digest vendor compliance
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networks retail solutions
online supply chain market
Optimizing the vendor compliance
process can have a profound affect on a retailer’s overall profitability.
Today more than ever, Chief Financial Officers are looking to their
extended supply chain to improve profitability by proactively reducing
avoidable costs. A best-in-class vendor compliance process will insure a
steady flow of merchandise from the vendor’s docks to the consumer’s
hands. A disruption in that flow of goods can have an immediate impact on
profitability.
Retailer’s Greatest
Asset
-
Properly merchandised stores
-
Fully leveraged advertisement campaigns
- Sales and margin targets are
hit
- Customer satisfaction is achieved and the customer’s confidence
in the retailer’s brand is strengthened as he or she departs the store
with the merchandise they desired.
On the flipside, if flow is not
achieved, impacts to profitability can be damaging:
- Stores aren’t
properly stocked
- Expensive advertisement campaigns are wasted
-
Additional labor is required to fix trouble shipments
- Additional
freight charges are required remedy product shortfalls
- Sales and
margin targets are missed
- Customer satisfaction is
poor.
In addition to a decline in short term profitability, the
customer’s confidence in the retailer’s brand is shaken. Recent studies
have shown that the time compressed consumer is less likely to give the
retailer a “2nd chance” than in the past.
Retail Profit
Leaks
Most senior retail executives will
tell you the key to retailer profitability is effective execution of the
merchandise plan. Retailers spend millions of dollars a year on
best-in-class merchandising systems to insure merchandise meets consumer
demand, only to have the plan fail because a $.02 label was not properly
applied to the carton, or an ASN (advance ship notice) was not received in
time. Senior Retail executives will tell you what keeps them up at night
is the thought of a truck load of apparel stranded in Oletha while a
14-year-old teenager changes her mind on the concept of “fashion”. Typical
avoidable supply chain profit leaks for the retailer include, but are not
limited to:
- EDI issues
- Style/size/color substitution
issues
- Early or late shipments
- Poor ASN accuracy
- Low fill
rates
Avoidable vs. Unavoidable Supply Chain
Costs
While some retailers in the past have
accepted the above supply chain profit leaks as a “cost of doing
business”, today’s profit-focused retailers are not. Today’s
hyper-competitive retailer environment will not allow them to. Retailers
with best-in-class supply chains now classify costs in to two categories,
unavoidable and avoidable. Avoidable costs are those the retailer must
incur in order to provide merchandise in the stores. Merchandise,
distribution centers, freight are all examples of unavoidable supply chain
costs. Examples of avoidable costs include late shipments, wrong carrier
selection and concealed substitutions. While its is perfectly acceptable
for a retailer to assume they will incur a freight bill in order to have
their PO filled, most reject the notion they should incur the cost of
multiple shipments per PO when they have instructed the vendor
otherwise.
A New Strategy for Retail
Profitability
Turning Data into Actionable
Intelligence
- Automated detection and vendor
notification of supply chain related failures
- Better on-time
delivery
- Improved fill rates
- Vendor scorecards for improved
vendor collaboration
- Automated cost recovery for supply chain
failures
- 360-degree visibility into all supply chain
operations
Building a Business Case for
Vendor Compliance Optimization
For more information on Vendor
Compliance Optimization, please visit us at www.compliancenetworks.com or click
here to submit a request
for more information and a representative will contact you.
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Networks, LLC
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2011